Want to know how your fitness regime is affecting your scalp? When we work out, our scalps (just like our faces) produce excess sweat, oil, and sebum that requires regular cleansing and exfoliation. In fact, a congested scalp is a common cause of thinning hair according to Jack Cunningham from Aveda’s education team…
What is your role at Aveda and how did you start working for the brand?
I work in Aveda Education which means I am responsible for training Aveda Stylists up and down the country. I also represent the brand backstage at industry events like Fashion Week and various editorial shoots.
I started my hairdressing career 18 years ago in an Aveda salon. The brand has always been a natural fit for my ethos to beauty.
How often should active women wash their hair?
The scalp is an extension of the skin on every other area of the body and therefore it should be treated in a similar way and regularly cleansed. If you work out then hair definitely should be regularly cleansed, to remove excess sweat, oil, and sebum.
Why is important for us to care for our scalp?
The scalp is the foundation of healthy hair, if it isn’t cared for correctly it can become imbalanced and result in scalp problems. If there are scalp problems present then this can affect the way hair grows and ultimately how it looks. A common cause of thinning hair is congested scalps due to inadequate cleansing.
Dry shampoo. Is it ruining our hair or is it the perfect fix for women on the go?
Using dry shampoo is a great way to refresh the look and feel of dirty hair, however it will never replace a good old wash as it is very important to also cleanse the hair and the scalp.
It is important to note that some dry shampoos can dehydrate the scalp and lead to scalp problems. Aveda have a 100% natural Dry Shampoo which is made up of a fine powder and fragranced with a natural aroma.
What are your top 3 products for active women?
AVEDA Shampure Dry Shampoo – Great for soaking up any sweat and instantly reviving hair with a great texture.
AVEDA Shampure Dry Conditioner – Smells amazing and very nourishing so takes away a matte finish and gives the illusion of just washed hair.
AVEDA Pramasana Scalp Cleanser – works to rebalance the scalp and thoroughly cleanse and remove any excess product and sebum
How can we care for our scalp at home?
At AVEDA our home shampoo recommendations are to dry exfoliate the scalp using our Pramasana Brush to help lift away any debris on the scalp, then in the shower on wet hair apply Pramasana Scalp Cleanser massage and rinse, before applying your chosen Aveda shampoo massage and rinse.
To finish, condition or apply treatment depending on your hair concerns, rinse. Finally, apply Pramasana Protective Scalp Concentrate directly to the scalp massage and leave in to rebalance the scalp. From start to finish, not including styling time we would expect these steps in the shower to take no longer than 5/10 minute however this will be heavily dependent on your hair type.
What future trends can we look forward to in the hair market?
Hair aromas will be an exciting trend in the near future – a great disguise for active hair. Hair is definitely getting shorter and more structured which will reduce blow dry and styling time for busy women.
One piece of advice for women to care for their hair?
Always use a heat protector before styling! I still see lots of guests who suffer with damaged hair but don’t use a product to protect from heat styling.
A product like Smooth Infusion Style Prep will help to defend the hair against heat as well as lock in moisture and protect from humidity.