To be a successful beauty brand today, products need to deliver on efficacy, make us feel great, ideally look pretty in our make up bag, and also tick the sustainable box, too. It’s a lot to ask but for many consumers, sustainability is the key issue, to ensure the industry doesn’t have a negative impact on the world around us. Here are the brands working their hardest to stay environmentally friendly…
Soaper Duper’s Body Wash bottles are made from 100 per cent PCR (post-consumer recycled) plastic. Since the brand launched at the end of 2016, they have saved more than eight tonnes of plastic.
OHNE is a new organic tampon subscription service. It works towards helping girls in Zambia who struggle to gain access to period products and menstrual education. Products are made of 100 per cent organic cotton, certified by both the Soil Association and the Global Organic Textile Standard, and the cardboard applicators are biodegradable. Say goodbye to toxins and chemicals near your vagina.
Positive Luxury has awarded 111SKIN a Butterfly Mark as an acknowledgement of its commitment to ethical shopping. The science-backed skincare can be enjoyed guilt-free: its products are beeswax free, paraben free, PVC free, and all raw materials are sourced responsibly.
Irene Forte Skincare products are handmade in Italy. Many of the ingredients come from Verdura’s Organic Farm in Sicily, which utilises organic farming methods, and all ingredients are sourced in italy, reducing the carbon footprint of the brand as much as possible. All jars and bottles are made from recyclable glass and all outer packaging is made of 100 per cent recycled fibres with vegetable and soya-based inks.
Products from new luxury skincare brand Albiva are made without fillers, chemicals or synthetic compounds and all parts of the packaging are recyclable. Its wooden bottles are made from sustainable forestry and packaging is crafted from handmade paper that is not plastic coated.
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Charlotte is a London girl through and through. She sweats through spin and puffs through Pilates to justify trying the latest restaurants and devouring copious amounts of sweet potato fries, burrata and bread – preferably on holiday. Her favourite destinations include Italy, the Maldives and anywhere where the sun’s shining and there’s a strong breakfast buffet. She’s obsessed with walking, visiting farmers’ markets and reading. She’s also learning to cook. Wish her (and her husband) luck.