#5 'The non-alcoholic revolution' with Ben Branson

Podcast

Our fifth podcast ‘The non-alcoholic revolution’ with Ben Branson is now live!

 

Until very recently sobriety has had negative connotations. People automatically assume you must be a stiff, boring, fun sponge. We never forget going to a party where our reluctance to imbibe prompted an obnoxious guest to point an imaginary gun to their head. Granted it was a 21st birthday and this was back in 2011 but still…

Flash forward to 2019 and guess what the biggest trend in drinking is? The non-alcoholic variety – and leading the pack is Seedlip – the world’s first non-alcoholic spirit designed to solve the what to drink when you’re not drinking dilemma. Seedlip’s founder Ben Branson talks to us about appealing to a new generation that doesn’t drink, where we’ll be partying in the future and how to tap into the hedonism in health.

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Coming soon…

LIVE ‘A Balancing Act‘ with Chloe Ross, VP International at ClassPass, Gemma Clarkson, Global Brand Manager at KIND, Natalie Lee of ‘Style Me Sunday’ and Kim Ngo, Nike Trainer and co-founder of Food & Lycra

A destination for healthy hedonists that fuses the worlds of fitness, healthy food and drink.