Widely celebrated as a strong, passionate voice for a new generation, Ariana is partnering with Reebok, a brand that’s built on challenging conventions from the gym floor to the runway.
Grande embraces her unapologetic and fearless persona, both in front of fans and behind the camera. Celebrated for her forthright attitude, she will bring her unique voice to the Reebok brand over the next year.
Addressing the shared mission that the partnership aims to achieve, Grande says: “Like Reebok, I fiercely stand for those who express themselves, celebrate their individuality and push boundaries. I’m an advocate for people accepting themselves for who they are. Reebok’s message of enabling and encouraging self-belief and self-betterment is something I fundamentally live by. I’m honored to partner with a brand whose mission is to inspire people to be the best possible version of themselves.”
Reebok commented: “At Reebok we believe that potential is limitless, and Ariana instills confidence in a younger generation to take risks, to fail forward, to keep pushing, keep challenging conventions, break down barriers and to get back up. We could not be more excited to have Ariana join our incredible community and help us invite people across the world to embrace their true selves and Be More Human.”
The Fall/Winter Reebok Women’s collection, as worn by Grande throughout the campaign, is available online.