Meet Pippa Murray – founder of Pip & Nut. The nut butter taking the UK by storm! Since launching in 2015 her products can now be found in over 2,500 stores.
A keen marathon runner, Pip had the idea when she couldn’t find a delicious but nutritious protein source to fuel her training. She secured funding on Crowdcube in just nine days, attracting the attention of top investors.
We talk to Pippa about career highs to date, including a new book launch packed with her favourite nutty recipes.
Tell us about the product…
Pip & Nut is a natural nut butter brand. I first came up with the idea about 4 years ago when I was eating loads of peanut butter when marathon training (the fats and protein mean it is great for recovery). I really didn’t like the fact that most brands on the supermarket shelves were full of palm oil and refined sugars, while the healthier options weren’t that appealing on a brand level.
I felt there was an opportunity for a challenger brand to enter the market that stripped out ingredients that didn’t need to be there and innovated with flavours to bring the category back to life.
Pip & Nut launched in January 2015 and it has been all-go since then! We currently have a range of six flavours and are always working on new products. Pip & Nut is committed to never using palm oil or adding refined sugars, while not compromising on taste.
Describe a typical day at work…
There really is no typical day! I now have a team of 6 squirrels working for me, but I’m still really involved in all aspects of the business. My day could involve anything from working on new product development or having a call with our factory, to meeting with a potential brand partner or briefing an agency on a new piece of design. Even though it can be hectic at times, I absolutely love the variety and I definitely cannot imagine going back to working for anyone else.
Can you give us 3 recipes using your product?
Ooh, this is a tricky one. We actually just recently launched our very first cookbook (Pip & Nut: The Nut Butter Cookbook), which we hope inspires people to get creative in the kitchen and use nut butter in their cooking.
Most people don’t realise quite how many recipes you can use it in. Our book covers everything from breakfast and bakes, to savoury dishes and smoothies. If I had to choose I’d probably say these three are my all-time favourites:
1. Three-nut brownies. These are definitely at the indulgent end of the scale but they are SO delicious and gooey.
2. Chicken mole. This is a weekend dish as it takes a bit of time but it is such a crowd-pleaser. The addition of almond butter gives it a real depth of flavour.
3. Marinated strawberries and almond butter on sourdough toast. This is super simple but hits the spot every time. The strawberries are marinated in lemon, honey & vanilla, which contrasts perfectly with the slightly salty, savoury almond butter.
Where can we buy it?
Pip & Nut is currently stocked in Sainsbury’s, Ocado, Holland & Barrett, Whole Foods, Selfridges, plus a whole host of amazing independent food stores and delis. We’re hoping to launch into some new stockists soon, so that Pip & Nut is easily accessible across the whole of the UK.
Any career highs / lows along the way?
As I’m sure is the case with every new entrepreneur there are plenty of twists and turns along the way. Probably one stand out highlight would be when we found out Sainsbury’s had decided to list Pip & Nut. That was a pretty special moment and really helped to propel the business to where it is today.
In terms of lows, there of course have been challenges along the way but that’s only to be expected when growing something from nothing. The workload can be tough sometimes, and 12 to 14 hour days are not uncommon; sometimes that can get exhausting but I honestly love what I do and that really keeps me going.
Plans for the future?
I have some big plans! Ultimately, we want Pip & Nut to become a household name. We have some really exciting new product development in the pipeline for this year, both in nut butters and a new product line.
We are also beginning to think about exporting to a few key international territories. A lot can change in a year for a company of our size, so I’m really looking forward to seeing what the next few months brings.
Favourite bar/restaurant in London and why?
My favourite restaurant at the moment is Caravan, it’s got an amazing menu that’s great for sharing with friends.
Favourite workout and why?
I’m a big fan of running and so really my favourite thing to do is put my trainers on and head out the door to my favourite bits of London. My favourite route at the moment is round Battersea park and onto Chelsea Bridge.
Peace and happiness is…
Being with friends and family.
If at first you don’t succeed. Try, try, try again.