Sharmadean Reid Entrepreneurship & Female Empowerment

Sharmadean Reid

Next on the DOSE Podcast is Sharmadean Reid MBE, the British Jamaican entrepreneur who is the founder of WAH Nails and Beautystack and advocate for women’s empowerment.

We talk about how becoming a mum made her a better manager, the self care practices that keep her on her A-game including yoga and listening to business podcasts on the treadmill where she gets her best ideas. She also talks about her new project The Stack World, which combines everything she has learnt over the past 10 years of organising women’s communities and events across beauty, business and self development.

Sharmadean Reid on the early stages of WAH

Sharmadean Reid discusses how creating ‘WAH’, a hip hop magazine for women, evolved into the iconic nail bar, which was intended as a social space for all the women reading the magazine.

“The challenge was that I didn’t anticipate the nail bar would be in so demand… so I didn’t have a strategy or plan. I said yes to everything… and was only 26 with a baby”. She goes on “My WAH experience gave me a foundation for understanding women and communities. I didn’t realise how important it was that my network and friends had somewhere to go to talk about the things they wanted to talk about. It was never just a nail salon”.

On being unfazed by awards

When podcast host Hettie Holmes asks how she felt being awarded an MBE from the Queen, Sharmadean says: “When you’re running a company, you still have to go back to your desk and do the work… the glamour is short-lived. I’m not a celebrity who can spend the whole day eating cake. I went back to my office after the ceremony. Yes, it’s an achievement for my family, and for me professionally but I wouldn’t say that I’m that bothered…”

On motherhood

“Being a mum and having a career or time to develop your own ideas and sense of self can be difficult when you have a tiny human that relies on you for so much”. She says that child care is a key component to her success – and sharing the domestic labour in the household is paramount.

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Hettie is the editor and co-founder of DOSE. A keen runner, she’s also partial to a blast of high-intensity and hot yoga. A country girl at heart, she divides her time between London and the lush rolling hills of North Devon. When she’s not jetting off on her next adventure, Hettie can be found in a candle-lit alcove with a laptop, a spaniel and a full bodied Malbec.

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