Smart scales designed for your health & fitness goals
Customised health and fitness guidance based on your body, your choices and your goals. Meet Fitbit Premium.
Start free trial
A tracker that reveals insights about your body, your fitness and everything in between
Build healthy habits and have fun as a family with the Fitbit Ace 2 activity tracker
Health & fitness, Amazon Alexa, Spotify and sleep tracking come together to elevate your day
A destination for healthy hedonists that fuses the worlds of fitness, healthy food and drink.