STRONG Pilates - A Trending New Workout On A Purpose Built Rowformer
Fitness franchise STRONG Pilates – which has taken Australia by storm over the last 3 years – is set to open its first UK studio in Islington next month, with locations in Holborn and Fulham to follow shortly after. Part resistance pilates, part rowing, STRONG Pilates is the perfect full body workout in a high-intensity 45-minute class via the purpose built Rowformer. It simultaneously allows for cardio and resistance training, also increasing workout efficiency and reducing in-studio time required. STRONG Pilates offers customers a range of daily classes alternating between upper body, lower body, core, obliques or a combination.
Co-founded by Australian fitness experts, Michael Ramsey and Mark Armstrong, STRONG Pilates is a unique fitness method which combines pilates with strength-based training. The successful duo identified a gap in the market for high intensity, low impact exercise.
First launched in 2020, STRONG Pilates has expanded rapidly and there are now 21 studios operating throughout Australia and New Zealand. Ambitious international growth plans will see that number grow to hundreds of studios across Australia, New Zealand, Canada, Singapore, the US and the UK within the next 4 years.
In September 2022, ClassPass©, the largest health club aggregator globally, named Pilates as the fastest growing genre in Australia and New Zealand following a 250% growth in Pilates class reservations in the previous 12 months.
In the UK, there are currently more than 12 million people practising pilates with more than 70% of fitness enthusiasts opting for pilates over yoga. This, combined with HIIT Training, which in the UK has increased by more than 25% over the past year, is the driver behind the UK being the first global market for the STRONG Pilates brand.
At the helm in the UK will be former Australian International Cricketer John Hastings as UK Managing Director, backed by Matt Berriman, serial entrepreneur and investor. Hastings is excited about the opportunity: “We identified a gap in the international market for a fitness offering like STRONG Pilates, particularly given the rapid growth within the pilates space. This is an opportunity to balance high intensity with controlled strength training – something the UK market has been demanding for some time now.”
The first studio, headed up by sisters Eller and Chou as Franchisees will be based on the Pentonville Road in Islington and officially launches in February 2023. Talking about this new venture, Eller said: “We have both always dreamed of doing something together since we were young. We explored so many different avenues, but nothing felt like it aligned with who we were as people. Once Chou started to work as an instructor for STRONG we knew this was the right path as we had both found something we loved and truly felt passionate about, which was people and movement.”
Chou added: “Working in both fitness and Pilates I was fortunate enough to attend both strength and conditioning classes and Pilates for free. I quickly realised that if I was a paying client this would have been expensive. I believe STRONG has bridged the gap between the two and it is what is currently missing in the market. We are so excited to bring the first of many STRONG studios to the UK and our ambition is to build a big STRONG community and deliver the best product and overall experience for our STRONG humans.”
STRONG Pilates, Islington is located at Lower Ground, 66-68 Pentonville Road, London N1 9PR
For more information visit the website