About DOSE

DOSE is a wellness brand targeted at healthy hedonists. Inspired by happy hormones (Dopamine, Oxytocin, Serotonin and Endorphins), we promote feel good content and experiences via online and offline channels, to help people find balance.


About DOSE

We know what makes you feel good

A little dopamine for motivation, oxytocin for relaxation, serotonin for self-care and endorphins for the high. Everyone’s DOSE is different. Find yours. 

About DOSE founders

Co-founders Shara Tochia and Hettie Holmes have been at the forefront of London’s wellness scene for the past decade and have launched successful businesses in the space spanning fitness and tech to beauty.

After suffering from stress, adrenal fatigue and burn out as a result of working 100mph in their twenties, they set out to create a platform dedicated to helping other women like them achieve a balanced, active lifestyle to get their happy hormones firing. 

Launched in 2016, Shara and Hettie have created a multi-media platform for feel good content and experiences. From in-depth features and podcasts to social media interviews and experiential events. 

About DOSE

Shara Tochia 

A marketing professional with over fifteen years experience specialising in online marketing, partnerships, PR and events for global retail, technology and wellness startup businesses based in London, Sydney and New York. Brands include Ralph Lauren, Facebook, Instagram and fitness startup 1Rebel. Founded and launched the UK’s first online fitness class booking aggregator. A part time spinning instructor.

About DOSE

Hettie Holmes 

Hettie has been reporting on the wellness scene since 2012. Working for a luxury spa consultant, she contributed to the column “Chronicles of a Spa Junkie” for the FT How to Spend it and implemented wellness strategies for leading hotel brands. Hettie was part of the founding team that launched FaceGym, the UK’s only gym studio for the face.

About DOSE

Sign up for a DOSE of feel good

Featured in: Forbes | Evening Standard | Culture Trip