DOSE is a wellness brand dedicated to improving your mood. We believe in hacking happiness naturally through doing things that make us feel good. We’re here to help you stay balanced.
Read our articles with cutting-edge wellness advice from experts across fitness, health, food and drink, travel and beauty. Listen to our Hacking Happiness podcast featuring the likes of Jessica Ennis-Hill and Professor Green. Shop our monthly DOSE hotlist including our curated selection of items to rev you up, calm you down and everything in between.
What DOSE stands for
DOSE is an acronym for Dopamine, Oxytocin, Serotonin & Endorphins – hormones associated with feelings of positivity, pleasure, happiness, and love. We believe that our bodies already contain the formula for feeling good, it’s learning how to tap into these mood boosters – naturally.
Taking control of our moods
As we increasingly look for ways to take control of our health and happiness, the more we wish to educate ourselves about our hormones and the role they play in our health. Armed with more knowledge, we can take positive steps to improve their levels naturally, resulting in a happier mind and body.
We believe in the power of movement in helping us to release these natural mood boosters – why we seek out the best exercise to release endorphins and keep dopamine levels in check with an energising pre workout coffee and rewarding post workout brunch. But we also believe in keeping our oxytocin love hormone and serotonin levels in check too by getting in the rest and recovery zone with activities like breathwork, yoga and meditation. Some yin to balance out the yang.
We believe in a balanced lifestyle
At DOSE, we know what makes you feel good. From wine, workouts and fries to yoga and holistic highs. A philosophy we like to call “healthy hedonism”. It’s about balance, right? We seek out experiences that appeal to our passion for wellness and love of food.
It’s about finding a balance between what’s good for us and what feels good.
Some days we feel more like a HIIT class followed by brunch and bubbles, others a relaxing yoga class followed by a massage. We even wrote a book about it: The ultimate wellness guide for healthy hedonists in search of balance, which we launched in 2016 on Amazon.
Read our ultimate London wellness guide that covers six key areas of London and pulls together the best fitness classes, meditation sessions and post workout self care spots.
About DOSE founders
Co-founders Shara Tochia and Hettie Holmes have been at the forefront of London’s wellness scene for the past decade and have launched successful businesses in the space spanning fitness and tech to beauty.
After suffering from burn out as a result of working 100mph in their twenties, they set out to create a platform dedicated to helping other women like them achieve a balanced, active lifestyle to get their happy hormones firing.
A marketing & business development professional with over fifteen years experience specialising in online marketing, partnerships, PR and events for global retail, technology and wellness startup businesses based in London, Sydney and New York. Brands include Ralph Lauren, Facebook, Instagram and fitness startup 1Rebel. Founded and launched the UK’s first online fitness class booking aggregator.
Hettie has been reporting on the wellness scene since 2012. Working for a luxury spa consultant, she contributed to the column “Chronicles of a Spa Junkie” for the FT How to Spend it and implemented wellness strategies for leading hotel brands. Hettie was part of the founding team that launched FaceGym, the UK’s only gym studio for the face.