Body-mapped to flatter - it's not an illusion
They say once you go Lulu you never go back… If you’re not already familiar with these wondrous sweat-wicking, quick-drying, lightweight compression garments, now is the time to invest. Three of their signature items; the ‘Speed Wunder Tight’, ‘Wunder Under’ and ‘Energy Bra’, have been reimagined in six new limited edition prints by the creative talent at Central Saint Martins, for a collection that merges function with fashion.
Inspired by a trip to Kyoto where they met with local artisans and designers in residence, lululemon’s design team was moved by the artists’ focus and dedication to perfecting a single technique or style, some of which had been passed down through families for generations. The design team shared this experience to brief in the “Art of Motion” to the students, encouraging them to discover and explore their own inspirations and interpretations of the concept.
Six final pieces of student artwork were selected by lululemon’s design team and feature various mediums and techniques, from layering watercolour and calligraphy on acetate to mimic the aesthetic of a Korean prayer book, to a special gloss paint developed to evoke the look of glaze, ink and screen-printing found on Japanese ceramics and the art of Shibui.
Each piece of artwork was digitised by lululemon’s design team to create pattern pieces in proportion to select styles. The patterns were body-mapped to flatter natural physical contours and emphasise the illusion of movement for each print.
The prints are applied to Nuluxä, lululemon’s buttery-smooth fabric offering sweat-wicking, quick-drying properties and lightweight compression for a next-to-nothing feeling, and engineered in three classic lululemon styles – the Speed Wunder Tight (£98 GBP), Wunder Under (£98 GBP) and Energy Bra (£45 GBP).
The full lululemon x Central Saint Martins print collection will be available for a limited time starting mid-March in all lululemon London stores, our 5th Avenue store in New York City, online at lululemon.com and at select stores across Europe, Asia and Australia.