Our next guest on the DOSE podcast is Héloïse Nangle, COO at one of London’s best boutique studios, Core Collective. We talk about her journey to creating the brand and her past life as a professional horse rider; how lockdown has affected her mental health, how swimming is her form of breathwork and how she can’t wait to get back to experiencing the ultimate endorphin rush in the cycle studio.SUBSCRIBE ON ITUNES SUBSCRIBE ON SPOTIFY SUBSCRIBE ON ACAST
Fitness changes everything – creating a lifestyle brand
When launching London boutique fitness studio Core Collective, Héloïse talks about how she and her business partner, Jason, wanted to create a lifestyle brand. “People would go there to get fitter and hit their goals but also forge relationships. As the tag line goes, fitness changes everything, we really feel that this is the core ethos of our brand, everything grew out of that”. She talks about Jason having a great eye for design, in creating a space where people wanted to hang out and be more likely to return to. From that came a relationship with Maddox gallery who provide all the art for the studios.
“As people move towards cleaner living, people are less inclined to want to go out boozing”, she says. “They want to find somewhere where they don’t have to spend a vast amount of money but can spend time with friends and feel good whilst doing it. Providing spaces for this to happen is a really important part of our society these days – you come out feeling great without the hangover and for less cost”.
On how her past career as a Professional horse rider influenced her role at Core Collective
“The horse riding instilled a great work ethic in me”, she explains. “I would be up every morning at 5am until 11pm at night – sometimes until 2am if I was getting the horses ready for a competition or travelling. As I always say – ‘do the best I can until I know better and when I know better, do better’, it’s something that I live by”.
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